picture of yesha

Hi, thanks for stopping by.

As an experience designer, I solve problems for people and businesses and create thoughtful and seamless experiences across services and digital products.

Taking a human-centered design approach, I use data-driven research to understand human behaviour and design digital product, experiences, services and interactions that meet the users' need.

As a design consultant, I help my clients gain a clearer understanding of who their customers/target audience are and what they need, and identify the right problem to solve. Working collaboratively, I create holistic, strategic, research-driven solutions, across process, data and technology that includes the needs of the customer and the business.

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I spent some time learning ceramics in Japan and enjoy applying many of the principles I learned to how I approach my work. What we create needs to be a process of iteration as nothing is perfect, and to refrain from being married to a design or solution, as it’s important to let insights & data drive outcomes.

I love to be learning constantly and getting out of my comfort zone. I live to explore new places, have adventures, be out in nature, and to inject positivity into people’s lives.

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Graphic Design

When time permits, I freelance as a graphic designer. I carefully craft memorable, bespoke designs and have experience in branding, logos, typography, packaging design, business cards, flyers, posters and other collateral.

See graphic design work

Ceramics

My other side hustle is creating simple Japanese-style wheel-thrown ceramics. I was trained in Japan by Hiroshige Kato, a 12th generation Japanese pottery master, who specialises in the highest quality Akazu-yaki and Setomono tableware.

My work is influenced by simple, natural Japanese aesthetics as well as the beautiful concept of wabi-sabi - the discovery of beauty in imperfection, by acknowledging three simple realities: nothing lasts, nothing is finished and nothing is perfect.

See ceramics work

Art + Illustration

I’m currently working on fine-tuning my illustrative and hand lettering skills that I look forward to sharing.

See art + illustration

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